Acquisition of confirmed order

[todoelectrico.es@.....com]

Hello,

You would need to know how the traffic source assignment is activated, if it has been by adword and in what method of payment it has been.

To be able to value the investment in adword

[admin]

hello, for the very latest OPC we udpated the new adwords and google analytics tracking per the very latest "gtag" API provided by google.

to enable both adwords + analytics in OPC:
- disable any previous "adwrods" tracking plugin in OPC Extensions at the OPC Tracking section
- enable only Google Analytics
- in google analytics, set your Analytics ID and also Adwords ID
- enable at all occurances:
-- run always (will create the main include code for GA)
-- run at category pages (will measure product impressions at the category page - this will work only on latest VM3 versions)
-- run at product view (will measure product impressions per product view)
-- run at the cart (will measure how the shipping + payemnt are used + log any errors in GA)
-- set Order statuses (ideally all of them) to trigger Order creation GA code (this will send all items and their prices to GA + Adwords)

- remove any other instances of GA (from your template, template config, 3rd party plugins, etc... )

best regards, stan

[todoelectrico.es@.....com]

Thanks for your reply.

We are going to test it immediately.

But is it necessary for it to be in the latest version of OPC?
we have this version 2.0.354.020218

[admin]

hello, yes, you must use the latest version of opc since it provides the helper fields for both getting the product information for the tracking and the event's helpers for the tracking plugins. it would not be possible to support a different versions of the tracking system against different opc versions.

opc itself is not required when the tracking is used, but it shares common helper/library files.

we do our best to keep your opc templates backward compatible as much as possible and thus your customers should not notice any sort of changes upon updating opc.

best regards, stan

[todoelectrico.es@.....com]

Thanks Stan;

to be able to register the total value of the purchase, it would be introducing {bt_order_total_txt} But we do not know how to do it.

I think I help

[admin]

hello, you don't need to use the special template variables, these are used mostly for:
- custom code tracking
- thank you page article display

for GA you can choose GTAG/google analytics.js / old GA / GTM or other solutions which are already developed and included in opc and they don't require you to write or adjust any code.

just enable "google analytics" within OPC Tracking section + set up your IDs for Adwords tracking + Analytics tracking + enable to run on all pages/events (product + category + cart) + assign all order statuses to run for purchase orders.

best regards, stan