Hi Stan,
I'm glad to to inform you that i managed to have the Remarketing Tag properly validated using GTM Assistant using OPC, so i will share it here for other OPC users. For more info please refer to
https://support.google.com/tagmanager/answer/3002580?hl=en. Important note: with are implementing the "Single Remarketing Tag per Funnel Step" method, which, as per Google, is considered the most safe and robust option because it minimizes the use of custom JavaScript code and instead relies on built in Google Tag Manager features (such as rules and auto-event tracking). Its main drawback is the complex setup, but with OPC, this is now very easy.
After you setup OPC GTM plugin, you need to setup your Remarketing Tag in your Google GTM account:
IMPORTANT STEPS
1. Create a new Datalayer Variable to pass the value of google_tag_params to your Tag, see screenshot below:
- Datalayer Variable
- macro.jpg (57.47 KiB) Viewed 16315 times
2. Now you need to assign the new macro as your main Datalayer Variable, see screenshot below:
- Remarketing Validation
- assign-macro.jpg (77.28 KiB) Viewed 16315 times
3. Finally you need to create a firing rule for the tag based in the fireRemarketingTag event, see below:
- Firing Rule
- rule.jpg (50.25 KiB) Viewed 16315 times
This is it basically and you are ready to go. See my next post for the next steps.